![]() Initial BTS LogoĪs BTS was introduced in 2013, there have been four logos for the group. This particular design was meant to represent the concept of ‘firepower,’ which fits well with their name, as Bangtan Sonyeondan is aptly interpreted as “Bulletproof Boy Scouts.” Thus, it made perfect sense for them to adopt this image on their emblem. The original BTS logo showcased a black bulletproof vest with “BTS” in either white or silver. This simple yet effective design makes ARMY and BTS stand out from their competitors without appearing too flashy or overdone. The text is shaded with silver for added luminance, creating a pleasing effect. The BTS ARMY and BTS emblem was carefully crafted to reflect sophistication through a single stroke of black. Incorporating such symbolism requires knowledge about the psychology of color. With this new visual representation, they sought to empower young people by inspiring them to chase after their dreams without compromising on what they wanted in life. It symbolized and embodied the group’s mission: “Protecting Youths from Prejudice.” The emblem was also an homage to their devoted fans, signifying that BTS now stood for “Beyond The Scene.” ![]() The group revealed its latest logo in 2017. It took almost a year of meticulous effort from BTS members, management staff, and focus group interviews! The creation of the logo highlighted the importance of graphic design. For their 2017 logo, BigHit Entertainment enlisted a top Korean design agency to create the perfect visual identity for them. BTS LogoīTS’s international fame has always made rebranding an event. Furthermore, the group invented an alternate universe narrative that adds complexity to the entire story behind its work. The thoughtfully crafted lyrics provide insight into difficult issues such as psychological problems among school kids, self-adoration, and sorrow while referencing literature, philosophy, and psychology in their discography. This multi-talented 7-member team consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, who all collaborate on writing and production for their music together.īeginning as a hip-hop group, this band has developed its music to encompass various genres and topics. The acronym BTS stands for “Bulletproof Boy Scouts” when translated to English from its native language of Korean. ![]() BTS, or the Bangtan Boys, is a Korean pop group formed in 2010. ![]()
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